SPECTRUM - a competitive color wheel
Ever notice how every tech startup seems to be blue? Or every organic food brand is some shade of green? That’s not a coincidence — it’s color psychology at work.
Color influences 93% of purchase decisions, and boosts brand recognition by up to 80%. But here’s the catch: if every competitor is swimming in the same hue, your brand fades into the background. That’s where our newest custom GPT, Spectrum, comes in.
What it does:
This GPT acts like a brand color strategist. It helps founders, designers, and marketers:
Describe their brand’s mission, values, and vibe.
Research competitors’ colors across the web.
Plot those colors on a color wheel.
Identify “white space” hues — the ones no one’s using.
Recommend distinctive colors backed by color psychology (think: blue = trust, red = energy, green = balance).
Built on research from Ignyte, Colorlib, and the Nielsen Norman Group, Competitive Color Wheel combines design insight with data-driven strategy, showing where your brand can literally own a color.
Example:
If the organic pet food space is crowded with earthy greens and blues, the GPT might suggest exploring a copper orange or deep purple — hues that evoke creativity, nutrition, and warmth while breaking from the pack.
Whether you’re naming a startup, refreshing your brand, or testing a rebrand, this GPT gives you a visual edge — and a story to tell about why your color matters.
