Your Team

Rye Clifton - Chief Strategist

Rye likes solving problems in new and unorthodox ways, whether streamlining internal processes or designing new digital tools. He doesn’t think advertising and marketing. He thinks solutions.

He helped CNN architect new tools for consuming the news, launched GE’s first integrated content series, and wrote the strategy that helped Walmart achieve the biggest sales day for any company in the history of commerce. Rye has been a part of launching an IP-based in-store-network, integrated co-op plans, a solar carousel, and a couple of wildly-successful Super Bowl campaigns.

Rye has been a strategist, a product director, an experience director, and a creative director… sometimes in the same day... sometimes in the same meeting.

Jonathan Hart - Chief Data Scientist

Jonathan doesn’t play games, he wins them. He systematically disassembles problems, explores data that others leave behind, and builds models and algorithms designed to help him win. He has built and managed the world’s largest marketing ROI system, architected and programed a global media performance evaluation system and invented Predictive Sequential Association Rule Mining for Transactional Data.

What does all this mean?

He has turned a $10 million project into $300 million of incremental revenue for one client, doubled recruiting efforts for a branch of the military, and won the Super Bowl with two others… all while holding rank as the top Tetris players in the world.