Join in?

Should you jump on that meme or news story?

As part of Promptober, I’m building tools that are sometimes silly and sometimes genuinely useful. At harbinger.ai we tend to focus on the latter for our partners. For marketers, Join In? sits squarely in the useful column.

Every day brands debate whether to jump on a trending meme or news story. Get it right and you earn applause. Get it wrong and you’re another cringe screenshot. This GPT is your strategist: it asks about your brand voice, audience and risk appetite, then evaluates the cultural moment to advise whether to jump in, stay out, or take a nuanced approach.

Here’s what it does:

• Takes your brand’s tone, audience and goals into account.

• Monitors trending stories, memes and cultural conversations.

• Assesses risk vs. reward and recommends timing and tone.

• Provides example draft posts or talking points tailored to your brand.

I built this after watching too many brands trip over themselves in the rush to be relevant. Think of it as a sounding board that helps you think twice before posting. It’s not perfect (and you should always use human judgment), but it offers a framework for deciding if and how to join a conversation.

Ask Should My Brand Join In? and see what the GPT advises. Explore the rest of the Promptober Six Pack at harbinger.ai/promptober and keep your feed fresh.