Harbinger is an artificial intelligence company designed to make business decisions.
We put data to work.
Not a message for the masses.
A single persona does not define an individual, nor should your marketing. Our system accounts for context – and depending on your data, that could mean just about anything.
Imagine multiple segmentations based on regionality, product preference, frequency, average check, day of the week, time since last pay cycle and more – all working together.
Numerical and categorical data.
Numbers work well in spreadsheets, other data is more difficult to process. The Harbinger algorithms process categorical data alongside numerical data to produce richer insights about what drives your customers.
Individual messages to individuals.
We’ll understand what separates groups of people, what causes them to react (come in and buy), and where you should focus your spending.
This isn’t about producing more work, it is about delivering content that is most likely to resonate with each individual customer.
Built for results.
Most companies spend their time measuring their activities, but not how those activities affect their output, so we do it for them.
Harbinger is capable of processing data throughout an organization. From employee programs to operational efficiencies to outbound marketing to transactions. Instead of optimizing in silos, our system processes inputs and outputs to optimize for the future.
All data, one system.
It is important to account for all data, and our system makes that possible. As new data sets are imagined or accounted for, we add them into the mix. We’re able to focus on what matters and understand how to leverage the right mix of decisions for the best output.
Your growth engine
Whether your goal is driving traffic, increasing sales, building credibility in a new field, or some other metric – we’ll customize our system to fit your business needs.
Our goal is to create a strategic set of solutions that optimize your business. If it can be measured, it can be optimized.