HARBINGER AI is a next generation research tool that delivers actionable insight for confident decision makers.

Using the latest in Data Science and Artificial Intelligence, Harbinger eliminates the uncertainty and bias of traditional research methods.

 
blending databases  2.png

Designed for analysis by Artificial intelligence

Traditional research is designed to create data that can easily be analyzed in a pivot table, not by modern analysis methods.

We design quantitative research to specifically produce data suited for Machine Learning analysis which unlocks insights and draws conclusions unreachable by human analysts.

dynamic segmentation 2.png

Discover unique psychographic mindsets

Demographics are a poor predictor of people’s preferences and behaviors, yet they form the foundation of traditional research.

Harbinger identifies more relevant segments by organizing respondents into similar groups based on the natural patterns in in their psychographics and decisions-making heuristics. A robust, replicable approach that yields previously unknown groupings and new insights. 

 
Clusters.png

Uncover hidden and unknown motivations

Humans are unreliable narrators. They are poor at identifying their motivations and even worse at predicting their behaviors. Probing these areas directly is a clear path to failed research.

Harbinger’s approach uses behavioral economics to simulate real-life decision scenarios which reveal true behavioral drivers that will underpin future behaviors.

 
combinations.png

Guard against demographic and other bias

The sampling methods used by traditional research inherently produce statistically invalid results which also suffer from gender and racial biases.

Harbinger’s approach ensures statistical accuracy and balances results to be reflective actual populations.

 

Get in touch.

What are you trying to solve with data?

Tell us about your goals or business opportunities and we will design a custom solution. From data creation, to organization and optimization, Harbinger makes your data actionable.